For decades, Rich Ford has proudly served the Land of Enchantment, offering superior service and quality vehicles to generations of New Mexican families. Guided by the values of Ford and driven by our ongoing dedication to you, we’re committed to providing an unmatched car shopping experience, focusing on each customer, their wants, and needs. Our team has years of experience and uses their expertise to guide you in selecting the perfect vehicle at the lowest price possible. The right vehicles at the lowest prices—that’s Rich Ford!