Wish you could trade in your current car or truck for another? Now you can! If you’ve been looking for a great deal on a new car or truck, then stop looking and head on over to Rich Ford in Albuquerque! We’ll meet or beat any price on your vehicle OR pay you $1,000! Stop in to browse our incredible inventory of the latest Ford models, including the F-150, Explorer, and more! Take advantage of this great trade-in offer while it lasts and trade in your key for one of ours today!